This is a short animation done to an audio recording of my mom telling me a memory she has from when she was little.
To accuractly represnt the simplicity of the audio while being able to capture the audience with the visuals.
The video is a demo of the application. The app uses AR to explore each menu item. The purpose for using AR is to create an interactive menu experience for customers and do the ice cream justice, because a still image simply is not enough.
When I asked my mom to tell her story, I initially asked her to do it in English. When we started to do the first version, I realized she was getting nervous of making a mistake, so I asked if she wanted to tell it in Spanish, her mother tongue, to be more comfortable.
While listening to the audio, I realized the simplicity of the situation; a mother telling her daughter a memory from her childhood. I used the simplicity as my key guide to create the mood board. I incorporated light colored muted tones, simple shapes, and black white images that would support the story line.