I designed an application that uses Augmented Reality (AR) and 3D modelling to allow customers to visually explore Magic Molecules' menu of extravagant ice cream flavours before going to the store.
Process:
Experience is everything, and everything has a purpose. I found this unique icecream place that offers an out of this world experience —but nobody knows about them. Before starting, I needed to dive deep and immerse myself into this rebrand and concept idea. I brought some friends with me and we all ordered a ton of different items off the menu. We took photos and we talked to customers about their experiences when visiting — it was an insanely good experience. I genuinely wanted to solve how to attract more customers to the store, since their online menu did no justice. I started writing down ideas from different experiences and a marketing tactic. I thought about what food shops would do in Japan to attract customers. Where they'd create hyper-realistic models to show off their meals. I realized that I could add this to the menu by creating an AR experience where customers could order from the comfort of their homes. This would draw in customers and would be coherent with the new branding — which is futuristic with a twist of modern.
Audience:
For this concept to work I would need to attract millennials. People from the ages of 20-40 and individuals who are seeking out one of those unique food experiences. People who are willing to pay a little extra for something out of this world.
Rationale:
TThe video is a demo of the application. The app uses AR to explore each menu item. The purpose of using this AR Menu is to create an interactive menu experience for customers and entice a more unique ice cream experience for its unique flair.
STYLEFRAMES
PROCESS
The problem I was trying to solve was how to get more customers to come to the store, especially when their online menu doesn’t do the ice cream justice. I began to write down ideas for different unique experiences and marketing tactics. I then remembered what food shops would do in Japan to get customers to come in. They create hyper realistic plastic models to show off their meals. I realized that I could add this to the menu by using AR so customers could view the dishes from the comfort of their home. This draws in customers and is coherent with the new branding, which is futuristic and modern.
