Cloud In The Sky Studio
Product Marketer
A demo reel for future Product Marketer clients.
The goal of this project was to create a video that showcases all the different styles of animation that CITS has to offer along with targeting Product marketer’s specifically. For this project I contributed by doing the 2D frame by frame peices shown below.
Concept Sketches
The timeline was very flexible so we started by exploring a couple of different ideas that we flushed out fully before settling upon the finale style/scenes.
Style Frames
We wanted to make the video fun and trapping to watch. The team and I felt that we could do better so we went back to the drawing board. During this stage we came up as a team the concept of CITS Labs. An imaganery lab where all the magic of making a video takes place. In that scene you see lab-techs ( The team) working on engagement for videos, testing of keyframes, brainstorming and more, all leading the viewer to the big red button that launches videos.
Finale
After some revisions of the design, I realized the most empactful way to reveal the scene was if a continous motion of shapes as transitions revealed each portion of the lab, like a Jenga game where everrything fits perfectly like a puzzle. Each puzzle piece contains one of the steps it takes to creating an animation video with CITS in cronilogical order. That is where the design shown below came in.
