Cloud In The Sky Studio
Product Marketer
A demo reel for future Product Marketer clients.
The goal of this project was to create a video that showcases all the different styles of animation that CITS has to offer along with targeting Product marketer’s specifically. For this project I contributed by doing the 2D frame by frame peices shown below.
Concept Sketches
The timeline was very flexible so we started by exploring a couple of different ideas that we flushed out fully before settling upon the finale style/scenes.
![](/images/process images/pm-video/concepts-07.jpg)
![](/images/process images/pm-video/concepts-08.jpg)
![](/images/process images/pm-video/concepts-09.jpg)
Style Frames
We wanted to make the video fun and trapping to watch. The team and I felt that we could do better so we went back to the drawing board. During this stage we came up as a team the concept of CITS Labs. An imaganery lab where all the magic of making a video takes place. In that scene you see lab-techs ( The team) working on engagement for videos, testing of keyframes, brainstorming and more, all leading the viewer to the big red button that launches videos.
![](/images/styleframes/PM-video/pm-03.jpg)
![](/images/styleframes/PM-video/pm-04.jpg)
Finale
After some revisions of the design, I realized the most empactful way to reveal the scene was if a continous motion of shapes as transitions revealed each portion of the lab, like a Jenga game where everrything fits perfectly like a puzzle. Each puzzle piece contains one of the steps it takes to creating an animation video with CITS in cronilogical order. That is where the design shown below came in.
![](/images/styleframes/PM-video/pm-06.jpg)